Seller’s Dictionary

Action Words That Sell Your Home

You’ve heard them before, but have you done them yet?

Staging vs. Decorating
Decorating is furnishing and accessorizing to your taste, staging is furnishing and accessorizing to appeal to the greatest number of potential buyers, thus decreasing buyer objections.

De-Cluttering
This is a hard one for some and an easy one for others.  Your home may look bare to you, but it looks inviting to potential buyers.  They can now see where they might place there things and are not overwhelmed by your things.

De-Personalizing
This item goes hand-in-hand with de-cluttering by removing items that tell a lot about who you are.  Buyers don’t want to know much about who lives in the home, they want to know how they can live in the home.  It is much less welcoming to look at a home that obviously belongs to a particular person with a particular personality.  The experience in your house needs to be about the buyers, not the seller.  Take your personalizing rage out on your new home after you sell!

Neutralizing
If your home is decorated in a particular style (ie Southwestern, Farm, Floral themes), neutralizing the decor will give buyers fewer objections, which you need to do to put your house at the top of their lists.  Neutralize with color and simplify everything.  You may love the apple wallpaper in the kitchen or the beach theme in the bathroom, and although I’m sure it’s beautiful, people’s tasts varies wildly so keep it plain and simple.

Scale
Scale refers to the furniture size as compared to the room size.  If you have a beautiful, large master suite with high ceilings, a small, low, platform bed won’t show it off as well as a high four-poster.  On the other side of the spectrum, it is more common that we see large pieces of furniture (and too many of them) in small rooms, showing off and in effect exaggerating the small size of the room.  You may be able to move your own furniture around from room to room or rent or borrow furniture, but make sure that your furniture is on the same scale as your house.

Balance
This decorating term is important to implement to balance the feel of the room and to remove any awkward feel by balancing the height and width of furniture throughout the room.  Don’t have all of your tall pieces on one side or wide pieces covering an entire wall.

Vignette
This decorating term is about making a small space fabulous and welcoming.  This is a great option for highlighting great features of a house such as a window seat or reading nook.  In daily life, these areas often become misused as storage or a place to put an old piece of furniture, but when selling, pay extra attention to them!

For more on my real estate staging and consulting services, contact me by the method of your choice:

Cell/Text: 512.771.1776
Email: ariakristen@gmail.com

About Aria Kilpatrick

Aria Kilpatrick
512.771.1776 • email
Native to Austin and 2nd-generation Austin Real Estate Expert specializing in Historic & Mid-Century Modern homes, unique & luxury properties, custom & new homes, and lots & land in the Austin area.
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Comments

  1. Aria,

    Interesting words. Words have so much power. Reminds me of the list of action words you should use on your resume in order to land the perfect job. Proven technique.

  2. Aria says:

    Thanks, Shailesh! “Action Words” are a great technique for many things and I’m a big believer in doing instead of talking. Action words are also great for marketing and they are all over the real estate industry.

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